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6 Landing Page Tricks and Treats for Halloween

By , posted on Conversion Optimization  October 30, 2014

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6 Landing Page Tricks and Treats for Halloween

Landing pages, website adjustments and other marketing campaigns can be spooky, but they don't need to be. You don't need to let previous website mistakes haunt you forever. Here are some tips to get the most out of your landing pages this fall by avoiding some of these scary...

How to Get More People to Read Your Emails

By , posted on Inbound Marketing  October 28, 2014

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How to Get More People to Read Your Emails

Having emails full of great content doesn't matter unless people are opening them. This often starts with a catchy headline to get recipients to click it. Successful email marketing efforts take a mix of factors to get exactly right. Here are some tips to make your email campaigns more...

Incorporating Google Analytics Into Your Social Media Strategy

By , posted on Social Media  October 23, 2014

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Google Analytics can be a big help to maximize the effectiveness of your social media strategy.

Most marketers are familiar with using Google Analytics to monitor the performance of a landing page, but this technology has applications for social media as well. In fact Google Analytics can be a big help to maximize the effectiveness of your social media strategy.