Business-to-business keep prioritizing social media as an effective lead generation channel. Here are some new developments to look out for in the coming year.
Responsive design is one of the best ways to accommodate mobile device users. Even Google recommends this tactic as a best practice. In case you aren't already implementing it on your websites, it scales and resizes the
Most marketers tend to think of storytelling as a B2C promotion technique, but there are plenty of great reasons to apply this method to B2B marketing. The following tools will show you how to get started.
While landing pages have many different elements, content is an important, though often overlooked component. You have to give your brand a voice, engage readers and successfully direct them to the next step.
Landing pages and videos go hand in hand. Video is quickly becoming a widely popular form of content marketing, especially in the business-to-business community. Why are videos so effective?