Most marketers are familiar with using Google Analytics to monitor the performance of a landing page, but this technology has applications for social media as well. In fact Google Analytics can be a big help to maximize the effectiveness of your social media strategy.
You want to design attractive landing pages, but there are many elements that effect conversion rate optimization that go into the process. Here are some considerations for creating high converting landing pages.
You're probably aware of how essential landing pages are for any online marketing form. But these pages have applications outside of your website. In particular, Facebook landing pages can give your social media campaigns a boost.